My name is Jenna Schneider and I had the privilege of going to New York City with PRSSA two weekends ago. I am a junior Communications studies major with a concentration in public relations, so this trip was perfect for me. I am also a native New Yorker, but this experience was one that I have never had before in the city. We were in NYC on Thursday, February 16 through Friday, February 17th and visited six firms in these two days. We had jam packed 10-hour days, but it was beyond worth it. We visited Ketchum, Weber Shandwick, FleishmanHIllard, Porter Novelli, BMI and Golin. We were lucky enough to meet with very experienced public relations professionals at these agencies. We also met with James Madison University (JMU) alumni that currently work at these agencies. It was very enjoyable to meet fellow dukes and reminisce about JMU. I really enjoyed going to all of the different agencies and meeting different employees. Everyone we spoke to was extremely knowledgeable about the field and gave very insightful information about their specific firm and the internship/job process. It was interesting to see what each firm looked for specifically and to see what qualities they look for in a potential employee.
On Thursday evening, we attended a networking happy hour with fellow James Madison University alumni that are currently employed in NYC. It was a great opportunity to network and socialize with these incredible role models. There were about 20 JMU alum from all over the country. Some of these alumni worked in finance, business, communications, public health, law, and even hospitality. After meeting these insightful alumni, I felt very reassured that JMU has amazing connections for post grad. Friday afternoon some of the ladies from the group were able to explore the city together. We went to places such as Central Park, Grand Central, Time Square, Brooklyn, 9/11 Memorial, The Empire State Building and Bryant Park. For some, this was their very first time visiting the big apple, and for some it was the place that they call home. For myself, New York is my home away from home, so it was very nice to return even for a few days. This was an incredible experience and I feel so privileged to have had the opportunity to attend. The planning that went into this trip was very extensive, but all of the PRSSA exec did an incredible job. From the agencies, to lunch breaks, to the happy hour, to the evening plans, everything was very enjoyable, safe, strategic and overall ran very smoothly. I had an amazing time with not only with the amazing 15 PRSSA ladies that attended this trip, but also all of the people we met at these agencies. I can’t wait for next semester to hopefully be selected to attend another agency trip! GO DUKES! By Jenna Schneider
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